
When you're running multiple ad campaign on craigslist, you need to make the most of every ad by creating a presentation that gets found first, and then converts a viewer into a caller or an e-mail. Here are some basic tips on getting more clicks, and getting more business from mouse clicks.
Your title is like the front of your store on a street. It has to be appealing and it has to stand out among the many other street signs. So be sure to put actionable items in your titles that request click from your viewer and wore them for their visit. So, if you install hot tubs, write a title that says "Pro Hot Tub Installation - See Photos of Our Work." Or if you sell vacuum cleaners, an ad like "All brands of vacuum cleaners: Check out our weekly specials" will get far more clicks than a plain title.
Next, put a lot of thought into adding the key words that are associated with the item or service that you're selling. Spend some time browsing your section, and write down the 8 to 12 most common terms and words that are used. Be sure to insert these into every ad that you post to that section. Also, be sure to include the name of every neighborhood you service if you provide a service on craigslist.
If you can add some visual appeal to your ad, you can get a higher conversion rate among the people that click to view your ad. Use an online service like postlets.com to create full-color, formatted as that add professionalism to your presentation.
Be sure to test multiple versions of your ad. On each new campaign create three combinations of title and description and test them all over a two-week period to find out which will work best.